Facebook Marketing
How to get more likes and shares
Facebook history
Facebook, founded in 2004 was a goldmine for many businesses. Organically they could reach many prospects and connect with old customers without paying a dime.
Unfortunately nowadays things have changed especially for medium to large businesses. Mark Zuckerberg wants part of your Ad money and this is why the organic reach in particular for companies has declined drastically over recent years.
But don’t worry there are still ways to beat the Facebook algorithms and get some organic reach for your business. More to it find 9 ways to make the most of your Facebook presents below, but in order to get your post seen by people that liked your page you need to use Facebooks adverting. Good news is that it is still on average a bit cheaper than Google or LinkedIn
Facebook algorithm explained (for 2020)
Facebook updated its algorithms to put the user in focus, according to the the private newsfeed seminar 2018:
1.People sharing a link over Messenger
2. Commenting on or liking a person’s photo or status updates
3.Multiple replies to a status update or photo = more likely to be seen again
4. Meaningful interactions – this means if you simply ”like” or tag someone in the post it may now impact your reach negatively.
How does the facebook algorithm prioritise:
- Inventory. What kind of posts are available?
- Define. What are the posts about? An analyse of the post based on signals. In 2019 Facebook introduced a new button for the user “why am I seeing this post” here a user can tell the algorithm about their preferences.
- Predicts. How you will react to content, specifically considering the unique individual.
- Summarise. With a score, the higher a score the higher a post will feature in new feeds.
With the new algorithm more emphasis is placed on factors such as use of other Facebook tools like Messenger, Facebook Live and also engagement on the post.
This results in business postings that do not drive engagement, ”likes”, commenting & sharing will not be prioritised to show up in the news feeds or even show at all.
So the good news is that targeting people gets more accurate as a result of the algorithm and due to the immense amount of data Facebook collects. Facebook has on top of this developed a good advertiser platform that offer similar possibilities to Google Ads.
So what do you do with all that information?
Here are the 9 ways to make the most of your facebook presence
- Fulfil Facebook mission statement: Let people connect.
Make your content shareable so people can talk about your content.
Teach, entertain, inform or inspire. (free of charge) - Figure out when your audience is online and post in accordance. (free of charge)
- Avoid posting content that gets flagged by Facebook. (free of charge)
- Video content is a good way to go especially 3 Minutes and longer in duration. Facebook likes it if you upload the video directly to the platform instead of simply posting the link. Extra tip: Using Facebook live video feature rewards you with extra organic reach and more engagement (free of charge)
- Find your perfect posting routine / frequency. For some business that means more posting and for others less. (free of charge)
- Try out Facebook groups, this feature allows you to get an insight into your target group and connect with them even more effectively. (free of charge)
- Get into Facebook Ads, they support your organic reach and can get you new customers.
- Educate your audience on the algorithm and tell them what they need to do to see your post. (free of charge)
- Get you employees involved, sharing your content and promoting your business. (free of charge)
advantages and disadvantages of facebook advertising
Advantages
- Facebook has the most active users of all social media platforms
- Mostly cheaper than Google Ads or LinkedIn
- Perfect place to focus on customer relationships
- Use it to get direct feedback on your products or services
- Amazing targeting methods based on demographic and interests
- Looklike Audiences - great to gain new customers
disadvantages
- Can be more difficult to convert people (compared to Google Ads for example)
- Not the cheapest platform
- In order to really maximise exposer you need to pay
- The new GDPR regulation could make it difficult to get customer data (not only a potential problem for Facebook though)
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